Low Ticket Digital Products:

This would be something like a Resume Template, a Notion Template, or a set of YouTube Thumbnail Templates, mini-courses, an Ebook, PDF Training etc, etc.

Usually this would cost somewhere between $1-$300.

These can be good for getting your first few sales with your product, figuring out what your audience actually wants to buy quickly and easily, and also getting people into your ecosystem so that you can sell higher ticket products.

This is also a really easy product to launch, your marketing doesn’t have to be that good to sell these types of things because it’s an impulse buy.

This is probably one of the overall least profitable types of products on its own (Of course there are exceptions).

For instance, if you’re in a niche where your audience truly doesn’t have much money, this might be the best choice for you.

Example Of Someone Doing This Well:

Thomas Frank created a second channel where he just talks about Notion Templates and sells them he is making over $100K+/month, which was 2x more than what he was making with his big channel.

Medium Ticket Courses:

These are like the courses you typically see being sold on YouTube.